Leanplum was founded in 2012 by former Google engineers with years of experience in A/B testing. As a leader in mobile marketing automation, Leanplum shapes meaningful experiences for users at scale, driving engagement and results. Its integrated platform was built around A/B Testing to both personalize mobile messaging (in-app and push) and optimize the user’s experience within the app. This creates a rare marriage of functionality that enhances the entire mobile customer experience — all in one solution. Leanplum enables mobile marketers and heads of product alike to easily build and test hyper-personalized campaigns on a visual timeline. With the platform, marketers can trigger a series of orchestrated messages based not just on demographics, but on user behavior, ensuring the right message is sent to the right customer, at the right time. To ensure the success of every campaign, Leanplum automates real-time insights. Its comprehensive A/B testing and analytics features measure the effectiveness of campaigns so users make more informed, data-driven decisions.