For startups, Passport delivers a simplified user management system, equipped with amazing features, without requiring them to write a single line of code. This group often adopts the common misunderstanding that social logins are the easiest way to market fast. However, if you use social logins, you still need a user management system to track user information in relation to your site, such as: permissions, last login, preferred language, and preferences/favorites. Passport solves these immediate and prominent pain points by eliminating months of costly development required to build a user management system and get a new app to market. Passport saves time and reduces cost. For existing companies, Passport helps expanding companies with existing user databases and management tools unify multiple tools and provide single sign-on. To properly implement a unified user management platform and SSO, companies can choose one of these possible solutions: 1. Update current user management system to include SSO, support multiple applications, and provide reports and analytics (at the bare minimum). This always means costly, lengthy development time. 2. Embrace separate databases, tools, reports, registrations and logins. Unfortunately, this can lead to additional issues and annoyed users and employees. 3. Integrate with Passport. Passport gives companies the features they need and more in just days. Even better, Passport requires only one database to drive a company’s entire user management function, giving the company a unified view of their users. With Passport setup, as the company continues to grow, it will be quick and easy to add additional applications.